This year a marketing survey stated that marketers now realize return on investment in social media. As more and more customers are getting on social media, it’s getting very important for business to strategize social media too.
Integration of social login tool is a must add to your business if you are serious about increasing profitability of your business using social media.
About social login :
Social login allows users to login or register using existing social networking accounts like Facebook or Twitter. Users can sign-up in a click using social login.
Social login to boost conversion :
For an online ecommerce store, conversion plays a very important role and social login can be a great way to boost conversions. Social login simplifies the tedious signup process which no user likes. As per the recent study, 75% of users leave the website immediately after being asked to sign up. In such scenario social login can definitely help retaining registration conversions as it’s much simpler than traditional registration.
Social login is already being used by many marketers, customers have started getting acquainted with it. Thus, many of us will definitely start expecting social login on the websites we want to sign up on, thus social login has slowly started coming out from “want” to “need” which is a positive sign on better user experience.
Read the full article at A Look at Social Login as a Conversion Booster