Since the starting of 2015 articles related to new trends, latest predictions and strategies are floating all around. But none of those articles are about what mistakes digital marketers need to avoid with the starting of a new year. Here, we have summarized some of the very important digital marketing mistakes that must be avoided this year in order to hit success.
1. Neglecting the importance of mobile friendly website :
Mobile is the future and if you haven’t accepted this fact yet, you are making a huge mistake. 2014 witnessed users migrating rapidly from desktop to mobile. In order to achieve success in 2015, businesses must keep in mind the importance of a mobile friendly website while making a website or application.
2. Not changing Facebook marketing strategies :
As per the Latest Facebook Algorithm update, Facebook is going to change the way business pages will be seen in the news feed and is going to ban overly promotional Business pages. Ignoring this update can cause great damage to your social media presence. In order to stay unaffected by this update, some tips that businesses need to follow such as know your audience, understand their preferences, post interesting content, engage with audience, etc.
3. Adding poor images in content :
Uploading poor quality images on your site is quite a turn off for users and might cause traffic loss which is obviously not a good sign. To solve this issue, you must make use of a good camera or some good photo editing apps such as Afterlight or Photoshop.
4. Avoiding monitoring of your efforts :
Keeping track of your efforts and marketing campaigns is essential to run a successful online business. So if you haven’t implemented this crucial step yet, it’s high time to include it. By tracking and measuring your digital marketing efforts, you can achieve desired goals and meet ROI.
5. Using traditional registration form for sign-up :
Password fatigue, Complicated CAPTCHA, unlimited long fields of sign-up forms, pre validation email, security questions, all these points clearly dictate how inefficient registration forms are. Traditional registration form is a silent but deadly killer for your website traffic.
To get rid of this time consuming process, you must include social login feature to your website and allow users to sign in using their social media credentials thereby improving sign-up rates and website traffic.
Here are the few mistakes that must be avoided by digital marketers in order to hit success in 2015. To know more such mistakes, read the complete article here : 12 mistakes Digital marketers shouldn’t make in 2015