Landing pages are the first place where users land after being directed by some website, mail or ad. So, it is very important to put special efforts in making landing page attractive. But many a times, even after focusing all your efforts, landing pages are not able to convert their visitors into registered users. This is the issue faced by most of the marketers now a days. Conversion plays an important role in business and low conversion rates directly affect the sales and outcome of the business.
What are the reasons?
The two main reasons leading to low conversion rates are mentioned as below :
How to solve this problem?
The solution to this problem lies in two words- SOCIAL LOGIN!! Using Social Login, users can get access to your site, participate in a contest or purchase a product with just a single click. Allow your audience to sign in to your website with their social credentials. This will make the sign-up process hassle free and you can be sure about receiving accurate user profile data.
How Social Login Works?
When users arrive to your website, provide them the option to connect their social accounts with your site in order to sign in. When users sign in using their already existing social accounts such as Facebook, Linkedin, Google+, etc, social login fetches precious user profile data into your email marketing tool such as MailChimp or CRM as a lead. This data includes useful user information including name, address, interests, likes, dislikes and many more. By proper analyzing this data, you can filter out your target audience and focus your efforts on the same.
How to implement social login?
Implementing Social Login through public API of social networks is a little bit complicated process. But to make this process hassle free, you can opt for unified social API id providers such as LoginRadius. Here, you can add social login to the landing page of your website within few minutes with the help of a simple code provided. Adding social login feature to your website assures you landing pages that convert users which is the ultimate goal.
How Social login improves landing pages user experience?
Adding social login to the landing page of your website benefits you in the following ways :
Conclusion :
Social Login makes the landing pages of your website more social. It enhances user experience thereby improving conversions. With social media all over the place, it’s high time to introduce social login to your landing pages in order to get the maximum benefit.
The article was originally published at : Enhance user experience on your Marketing landing pages with social login from LoginRadius
What are the reasons?
The two main reasons leading to low conversion rates are mentioned as below :
- Lack of accuracy in the data provided by non serious users.
- Time consuming lengthy registration forms.
How to solve this problem?
The solution to this problem lies in two words- SOCIAL LOGIN!! Using Social Login, users can get access to your site, participate in a contest or purchase a product with just a single click. Allow your audience to sign in to your website with their social credentials. This will make the sign-up process hassle free and you can be sure about receiving accurate user profile data.
How Social Login Works?
When users arrive to your website, provide them the option to connect their social accounts with your site in order to sign in. When users sign in using their already existing social accounts such as Facebook, Linkedin, Google+, etc, social login fetches precious user profile data into your email marketing tool such as MailChimp or CRM as a lead. This data includes useful user information including name, address, interests, likes, dislikes and many more. By proper analyzing this data, you can filter out your target audience and focus your efforts on the same.
How to implement social login?
Implementing Social Login through public API of social networks is a little bit complicated process. But to make this process hassle free, you can opt for unified social API id providers such as LoginRadius. Here, you can add social login to the landing page of your website within few minutes with the help of a simple code provided. Adding social login feature to your website assures you landing pages that convert users which is the ultimate goal.
How Social login improves landing pages user experience?
Adding social login to the landing page of your website benefits you in the following ways :
- It simplifies the time consuming sign up process by allowing users to sign in using their social credentials which hardly takes a few seconds.
- With the help of their social profile, you can get precious reliable user profile data.
- Helps in filtering out non serious visitors of your website.
- You can use the combination of traditional sign up forms and social login on your website which offers the flexibility to your audience.
Conclusion :
Social Login makes the landing pages of your website more social. It enhances user experience thereby improving conversions. With social media all over the place, it’s high time to introduce social login to your landing pages in order to get the maximum benefit.
The article was originally published at : Enhance user experience on your Marketing landing pages with social login from LoginRadius