With the drastic evolution in the field of Social Media, slowly and steadily it is getting very important for businesses to add social media into their marketing strategies.
Businesses are experimenting with several techniques to make their websites more social. One of the most popular Social media tools is Social Login which simplifies the tedious sign up process thereby improving conversions and user engagement.
Social Login enhances user experience by allowing them to sign up using their preferred social media credentials such as Facebook, Twitter, Google+, Linkedin, etc. Thus users are able to get rid of lengthy sign up forms and password fatigue problem.
But to make the best out of Social Login, here are some facts that must be kept in mind while using it.
1. The aim of your website should be clearly visible :
Visitors will use their social credentials only if they trust your website. So it is very important to make users understand what your website is about and what is your purpose. Clear explanation will improve the credibility of your website and thus users are more likely to use social login.
2. Importance of user login should be clearly visible :
If you want visitors to login to your website, you must explain them the importance of user login. Talking about an Ecommerce site, significance of user login is self understood but in B2B sites, this importance is not clearly understood. So in order to get maximum sign ups, you must make visitors know why it is important.
3. Selection of appropriate social media network :
Selection of the appropriate social media network is a crucial step. The most preferred social media networks are Facebook, Twitter and Google+ which must not be ignored. There are several social media networks available and the most appropriate social media networks should be selected as per your target audience.
4. Make users understand how social login can benefit them :
If you are integrating social login feature on your website, let users understand how it is going to benefit them, what additional features they can access, etc. A solid reason is required if you want visitors to use social login feature to sign in to your website. Let them feel that without logging in, they are missing something.
Social Login definitely helps to make your website more social but to get the maximum benefit out of it, one must consider these facts. To know about more such useful considerations, read the detailed article here : 7 Considerations for Using Social Login on your Website and/or App
Businesses are experimenting with several techniques to make their websites more social. One of the most popular Social media tools is Social Login which simplifies the tedious sign up process thereby improving conversions and user engagement.
Social Login enhances user experience by allowing them to sign up using their preferred social media credentials such as Facebook, Twitter, Google+, Linkedin, etc. Thus users are able to get rid of lengthy sign up forms and password fatigue problem.
But to make the best out of Social Login, here are some facts that must be kept in mind while using it.
1. The aim of your website should be clearly visible :
Visitors will use their social credentials only if they trust your website. So it is very important to make users understand what your website is about and what is your purpose. Clear explanation will improve the credibility of your website and thus users are more likely to use social login.
2. Importance of user login should be clearly visible :
If you want visitors to login to your website, you must explain them the importance of user login. Talking about an Ecommerce site, significance of user login is self understood but in B2B sites, this importance is not clearly understood. So in order to get maximum sign ups, you must make visitors know why it is important.
3. Selection of appropriate social media network :
Selection of the appropriate social media network is a crucial step. The most preferred social media networks are Facebook, Twitter and Google+ which must not be ignored. There are several social media networks available and the most appropriate social media networks should be selected as per your target audience.
4. Make users understand how social login can benefit them :
If you are integrating social login feature on your website, let users understand how it is going to benefit them, what additional features they can access, etc. A solid reason is required if you want visitors to use social login feature to sign in to your website. Let them feel that without logging in, they are missing something.
Social Login definitely helps to make your website more social but to get the maximum benefit out of it, one must consider these facts. To know about more such useful considerations, read the detailed article here : 7 Considerations for Using Social Login on your Website and/or App