Analytics tools have become a must every business. They help you understand about your users and your marketing campaigns. The insights from Analytics helps you to barge into the mind of your audience and can not be ignored. According to a recent survey, monitoring the Analytics everyday is an essential task for most of the marketers. Several tools are available in the market such as Google Analytics, Alexa, etc. But still they lack of one crucial parameter : Social Aspect.
What is the need of Social Analytics??
In the era of Social Media, people are spending time on several social media platforms like never before and that’s why nobody can afford to miss it. Another reason that speaks about the importance of Social Media is that people tend to provide more accurate data in their social media accounts, specially on Facebook, Twitter, Linkedin, etc. But the tools mentioned above do not give insights about the social media behavior of audience.
Here the concept of Social Analytics steps in. Social Analytics analyzes user profile data on the basis of several factors like hobbies, interests, inspirations, business, their social network, gender along with the traditional parameters of location, technology, etc.
How Social Analytics works??
Social analytics perform an in depth analysis of your user segment with the help user profile data captured captured during social login. A snapshot of sample graph of insights is shown as below.
How is it going to help for your Business??
Using Social Analytics will be very helpful for your business. It will provide you the answers of all your questions regarding to your audience. These answers will help you to build more sophisticated and user oriented business strategies. This information is useful not only for marketers but also for developers, content writers and many more. With the help of Social Analytics, better decision can be made and they say “A good decision always opens up new growth of opportunities.”
What insights does Social Analytics provide??
The most popular questions analyzed by Social Analytics are as below :
Read the complete article here : http://blog.loginradius.com/2012/02/social-analytics-provides-amazing-insight-into-user-profile/
Know more about Social Analytics here.
What is the need of Social Analytics??
In the era of Social Media, people are spending time on several social media platforms like never before and that’s why nobody can afford to miss it. Another reason that speaks about the importance of Social Media is that people tend to provide more accurate data in their social media accounts, specially on Facebook, Twitter, Linkedin, etc. But the tools mentioned above do not give insights about the social media behavior of audience.
Here the concept of Social Analytics steps in. Social Analytics analyzes user profile data on the basis of several factors like hobbies, interests, inspirations, business, their social network, gender along with the traditional parameters of location, technology, etc.
How Social Analytics works??
Social analytics perform an in depth analysis of your user segment with the help user profile data captured captured during social login. A snapshot of sample graph of insights is shown as below.
How is it going to help for your Business??
Using Social Analytics will be very helpful for your business. It will provide you the answers of all your questions regarding to your audience. These answers will help you to build more sophisticated and user oriented business strategies. This information is useful not only for marketers but also for developers, content writers and many more. With the help of Social Analytics, better decision can be made and they say “A good decision always opens up new growth of opportunities.”
What insights does Social Analytics provide??
The most popular questions analyzed by Social Analytics are as below :
- What is the location of your audience?
- Users of which age group are visiting your website most?
- Whether your website is more popular in males or in females?
- Which social media platform they are using?
Read the complete article here : http://blog.loginradius.com/2012/02/social-analytics-provides-amazing-insight-into-user-profile/
Know more about Social Analytics here.