How To Improve User Engagement??
Nobody can deny the fact that Social Login has proven to be a great contributor in improving user engagement. Let’s find out how. But before that, one must know how exactly engaged users are different from others.
Definition of Engagement :
When you talk about business, engagement is nothing but the satisfactory positive experience for your audience leading to trust in your business and would love to come back to you in future. Also, engaged customers are more often or not tend to be repeat customers. According to Wendy Lea of Get Satisfaction, engaged users spend 20% to 40% more on brands they are engaged with.
User Engagement :
Offering users the desired experience will make them seek more. Your goal should be to enhance this user engagement every time they come to your site. But improving user engagement is for the online business is little bit hectic as you can’t actually see your users. All the interactions take place over the internet using either web or mobile.
What differentiates online business from other traditional business style is that with online business, all these things take place according to the time convenience of users. So, much efforts and care is needed to improve user engagement in an online business.
Reasons to choose Social Login For boosting User Engagement :
1. First Impression is the last impression : Conversion is the main goal of every business. The process of conversion starts the very first moment, user steps on your site. Let’s understand this with a real life example. Do you like to go back to that restaurant who made you wait for a long time before you got the seat or before you got your meal?? I guess not. The same thing works with online business as well.
Lengthy registration forms force users to wait until they fill this form which is quite annoying and that’s where Social login steps in. By using Social Login, they can get access to your site with just one click and that’s way more convenient than those annoying sign up forms. Thus Social Login helps you to make that first impression on your users which will last forever.
2. No More Complex Passwords : Another major turn off is to remember complex passwords for every site they visit. In order to manage their privacy, they follow the rules that are put on passwords. But do you think such users will ever come back, well I don’t think so.
Now consider using Social Login. They won’t need to remember another password, they won’t need to fill up a lengthy registration forms, isn’t that great?? Now you can be assured that they would love to come back again.
3. Cultivated Community : Social Login adds one more plus point to your website. When any user comments on your website, it’s the voice of hundreds of people having the same opinion. By enabling Social Login it becomes an easier-to-use commenting page.
Adding Social Login will protect your site from spamming too as Social Login reduces the impact of spammers.
4. Improved Return on Investment (ROI) : After removing the hectic sign up procedure of registration forms and offering them the better procedure using Social Login, you can be sure about their return to your website craving for more. All these factors will give you better return on investment.
How is it beneficial for your business??
With the help of Social Login you can offer more personalized experience to your audience and that way can make your business more targeted and user oriented.
You can :
Conclusion :
Social Login can do wonders to your site. Using this, first-time-visitors can get quick access to your site and thus better user engagement. The quality of interaction is also improved and you can get more user data to make more specific business strategies.
To know more about user engagement, read the detailed article here.
Nobody can deny the fact that Social Login has proven to be a great contributor in improving user engagement. Let’s find out how. But before that, one must know how exactly engaged users are different from others.
Definition of Engagement :
When you talk about business, engagement is nothing but the satisfactory positive experience for your audience leading to trust in your business and would love to come back to you in future. Also, engaged customers are more often or not tend to be repeat customers. According to Wendy Lea of Get Satisfaction, engaged users spend 20% to 40% more on brands they are engaged with.
User Engagement :
Offering users the desired experience will make them seek more. Your goal should be to enhance this user engagement every time they come to your site. But improving user engagement is for the online business is little bit hectic as you can’t actually see your users. All the interactions take place over the internet using either web or mobile.
What differentiates online business from other traditional business style is that with online business, all these things take place according to the time convenience of users. So, much efforts and care is needed to improve user engagement in an online business.
Reasons to choose Social Login For boosting User Engagement :
1. First Impression is the last impression : Conversion is the main goal of every business. The process of conversion starts the very first moment, user steps on your site. Let’s understand this with a real life example. Do you like to go back to that restaurant who made you wait for a long time before you got the seat or before you got your meal?? I guess not. The same thing works with online business as well.
Lengthy registration forms force users to wait until they fill this form which is quite annoying and that’s where Social login steps in. By using Social Login, they can get access to your site with just one click and that’s way more convenient than those annoying sign up forms. Thus Social Login helps you to make that first impression on your users which will last forever.
2. No More Complex Passwords : Another major turn off is to remember complex passwords for every site they visit. In order to manage their privacy, they follow the rules that are put on passwords. But do you think such users will ever come back, well I don’t think so.
Now consider using Social Login. They won’t need to remember another password, they won’t need to fill up a lengthy registration forms, isn’t that great?? Now you can be assured that they would love to come back again.
3. Cultivated Community : Social Login adds one more plus point to your website. When any user comments on your website, it’s the voice of hundreds of people having the same opinion. By enabling Social Login it becomes an easier-to-use commenting page.
Adding Social Login will protect your site from spamming too as Social Login reduces the impact of spammers.
4. Improved Return on Investment (ROI) : After removing the hectic sign up procedure of registration forms and offering them the better procedure using Social Login, you can be sure about their return to your website craving for more. All these factors will give you better return on investment.
How is it beneficial for your business??
With the help of Social Login you can offer more personalized experience to your audience and that way can make your business more targeted and user oriented.
You can :
- Gather and analyze user data from 200+ data points.
- Create more specific and user oriented marketing strategies
- Monitor and analyze about your website traffic.
Conclusion :
Social Login can do wonders to your site. Using this, first-time-visitors can get quick access to your site and thus better user engagement. The quality of interaction is also improved and you can get more user data to make more specific business strategies.
To know more about user engagement, read the detailed article here.