The first step to any marketing decision is to gather relevant data. Data helps in understanding about the customers and their requirements. It not only helps in understanding the need of clients but also helps in developing personal relationship with customers. Data can also add a sense and gives a direction to the business provided it is accurate and confidential. Now, the question arises is it still okay to use the traditional forms to gather information? Well the answer is no and following points will help you understand it:
Demanding registration before purchasing
According to experts the site which asks for registration before purchasing dampens their sales by large margins because it lowers the enthusiasm and joy of the customers. Something that is hassle free and easy and quick always attracted customers.
Registration forms are too long Registration forms need to be short because customers find it very annoying to fill a lengthy registration form before online purchases. So, the length of the forms also need to be considered well as it can be responsible for traffic diversion.
Username and password challenges
Another major problem lies in remembering too much complex passwords for various websites, customer often find it too cumbersome.
How do you overcome these challenges?
According to the survey done by experts global executives have started using Social business. Even the customers finding it far better than those of traditional registration forms. Just a click away and the website can accessed. And the most important thing is that the data received is more accurate and correct. Hence the social login are the new trend to enhance the user engagement.
Read the full article here http://blog.loginradius.com/2014/10/registration-forms-impact-conversion-marketing/
Demanding registration before purchasing
According to experts the site which asks for registration before purchasing dampens their sales by large margins because it lowers the enthusiasm and joy of the customers. Something that is hassle free and easy and quick always attracted customers.
Registration forms are too long Registration forms need to be short because customers find it very annoying to fill a lengthy registration form before online purchases. So, the length of the forms also need to be considered well as it can be responsible for traffic diversion.
Username and password challenges
Another major problem lies in remembering too much complex passwords for various websites, customer often find it too cumbersome.
How do you overcome these challenges?
According to the survey done by experts global executives have started using Social business. Even the customers finding it far better than those of traditional registration forms. Just a click away and the website can accessed. And the most important thing is that the data received is more accurate and correct. Hence the social login are the new trend to enhance the user engagement.
Read the full article here http://blog.loginradius.com/2014/10/registration-forms-impact-conversion-marketing/